Consumer Behaviour in Tourism
Author Information
John Swarbrooke, John Swarbrooke, Susan HornerProduct Details
ISBN: 9780750667357
Publish Date: 12/07/2006
Publisher: Routledge
Number of pages: 440
Description
Consumer Behaviour in Tourism takes a broad view of tourism and looks at consumer behaviour in a number of sectors including:
* tour operation
* tourist destinations
* hospitality
* visitor attractions
* retail travel
* transport
Now fully revised and updated, the second edition of this bestselling text looks provides an international perspective on consumer behaviour in tourism through the use of numerous examples and case studies drawn from a range of different regions of the world; an exploration of national differences in consumer culture; the dissemination of research findings and concepts from a number of different regions of the world. This second edition includes new chapters on ecotourists, destination image and choice, terrorism and the tourism market, the internet and tourist behaviour and the rise of the no frills markets. It also includes new material on health concerns and government travel advice, events and festivals, business travel, national and cultural differences and more.
Each chapter features conclusions, discussion points and essay questions, and exercises, at the end, to help tutors direct student-centred learning and to allow the reader to check their understanding of what they have read.
Cases include: Las Vegas, Nevada, USA; Currency exchange rates as a determinant of tourist behaviour; The adventure tourism market in the USA and New Zealand; The Chinese tourism market; The Islamic tourism market; The impact of terrorism on tourist behaviour; The health tourism market including cosmetic surgery tourism; The UK outbound market; The international conference market; Travellers experience websites; The international theme park market; The festivals and events market around the world 'Dark' tourism
Related oucampus Textbooks
Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
The third edition of Literacy in the Early Grades: A Successful Start for PreK-4 Readers and...
Human Competence: Engineering Worthy Performance
What People Have Said About Human Competence:"Among the ideas bulging from this classic work:...
Food Processing: Principles and Applications
Renowned international academicians and food industry professionals have collaborated to create...
The Adolescent Psychotherapy Treatment Planner (PracticePlanners)
The Adolescent Psychotherapy Treatment Planner, Fourth Ediiton provides treatment planning...