Consumer Behavior
Author Information
Wayne D. Hoyer, Deborah J. MacInnisProduct Details
ISBN: 9780547079929
Publish Date: 12/23/2008
Publisher: Cengage Learning
Number of pages: 672
Description
Ideal for marketing, psychology, or social sciences courses at the undergraduate or graduate level, CONSUMER BEHAVIOR combines a strong foundation in key concepts with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of emotion in consumer decision making. In addition, the Fifth Edition includes an increased emphasis on public policy and ethical issues--both extremely timely topics in today's corporate climate. With even more real-world examples and application exercises, including new cases at the end of each chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
Related oucampus Textbooks
Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
The third edition of Literacy in the Early Grades: A Successful Start for PreK-4 Readers and...
Human Competence: Engineering Worthy Performance
What People Have Said About Human Competence:"Among the ideas bulging from this classic work:...
Food Processing: Principles and Applications
Renowned international academicians and food industry professionals have collaborated to create...
The Adolescent Psychotherapy Treatment Planner (PracticePlanners)
The Adolescent Psychotherapy Treatment Planner, Fourth Ediiton provides treatment planning...