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Preface to Marketing Management

Author Information

J. Paul Peter, Jr, James Donnelly

Product Details

ISBN: 9780078028847

Publish Date: 01/11/2012

Publisher: McGraw-Hill/Irwin

Number of pages: 288

Description

Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

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