Essentials of Marketing
Author Information
Charles W. Lamb, Joe F. Hair, Carl McDanielProduct Details
ISBN: 9780324656206
Publish Date: 01/14/2008
Publisher: South-Western College Pub
Number of pages: 546
Description
ESSENTIALS OF MARKETING "takes you there"--helping you achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure that you not only understand marketing concepts but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety of learning styles.
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