Literacy in the Early Grades: A Successful Start for PreK-4 Readers and Writers (with...
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Persuasion: Social Influence and Compliance Gaining (3rd Edition)
Author Information
Robert H. Gass, John S. SeiterProduct Details
ISBN: 9780205462162Publish Date: 06/21/2006
Publisher: Allyn & Bacon
Number of pages: 400
Description
Persuasion, Social Influence, and Compliance Gaining looks at persuasion from a broad-based perspective, encompassing the full scope of persuasion found in everyday life. Linked to empirical research, this book takes the reader from persuasion theory to qualified conclusions about the operation of persuasion in real-world settings and examines persuasion from a social science perspective. Written in a highly accessible style, this book involves the reader by providing information and real-life examples with which they can easily identify.
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