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Strategic Marketing for Non-Profit Organizations (7th Edition)

Author Information

Alan R Andreasen, Philip R Kotler

Product Details

ISBN: 9780131753723

Publish Date: 10/20/2007

Publisher: Prentice Hall

Number of pages: 504

Description

Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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