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Electronic Commerce 2012: Managerial and Social Networks Perspectives (7th Edition)

Author Information

Efraim Turban, David King

Product Details

ISBN: 9780132145381

Publish Date: 10/14/2011

Publisher: Prentice Hall

Number of pages: 792

Description

Explore the many aspects of electronic commerce through a managerial perspective.

Electronic Commerce provides a thorough explanation of what EC is, how it’s being conducted and managed, and how to assess its opportunities, limitations, issues, and risks—all from a managerial perspective.

To keep pace with today’s ever-changing technology, the seventh edition has been streamlined—removing material that’s no longer relevant, while still providing information on the hottest topics in the field.


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