POD- HEALTH CARE MARKET STRATEGY 3E: FR PLAN TO ACTION
Author Information
Steven G. Hillestad, Eric N. BerkowitzProduct Details
ISBN: 9780763747992
Publish Date: 12/16/2003
Publisher: Jones & Bartlett Learning
Number of pages: 287
Description
Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.
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