Introducing Communication Theory: Analysis and Application
Author Information
Richard West, Lynn TurnerProduct Details
ISBN: 9780073385075
Publish Date: 02/17/2009
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Number of pages: 640
Description
This text introduces the field of communication to students who may have little or no background in communication theory. Its three overriding goals are to help students understand the pervasiveness of theory in their lives, to demystify the theoretical process, and to help students become more systematic and critical in their thinking about theory.
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