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Microeconomics: Principles, Applications, and Tools (5th Edition)

Author Information

Arthur O'Sullivan, Steven M. Sheffrin, Steve Perez

Product Details

ISBN: 9780131572836

Publish Date: 12/09/2006

Publisher: Prentice Hall

Number of pages: 448

Description

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.


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