Microeconomics: Principles, Applications, and Tools (5th Edition)
Author Information
Arthur O'Sullivan, Steven M. Sheffrin, Steve PerezProduct Details
ISBN: 9780131572836Publish Date: 12/09/2006
Publisher: Prentice Hall
Number of pages: 448
Description
The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.