Public Relations Cases
Author Information
Jerry A. Hendrix, Darrell C. Hayes, Pallavi Damani KumarProduct Details
ISBN: 9781111344429
Publish Date: 01/01/2012
Publisher: Cengage Learning
Number of pages: 448
Description
Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.
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