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Corporate Communication: A Guide to Theory and Practice
Product Details
ISBN: 9780857022431Publish Date: 04/06/2011
Publisher: SAGE Publications Ltd
Number of pages: 296
Description
This book incorporates current thinking on corporate communication from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with practical guidance and insights to assist managers in their strategic and tactical communication decisions. Rich case-study examples are provided from companies in the United States, the U.K., continental Europe, South-East Asia, and Australia.
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